Multiplex Selfridges

A pop-up department store in Old Selfridges Hotel with Tom Dixon. We put this solution for London Design Week together in 1 week.

Project designed and completed with


Existing fluorescent lamps covered in colour gels give each zone a different sense of space, allowing manipulation for each brand within this “department store of the future”.

Moments of darkness, careful focused pools of light and shadowing effects made the shopping experience unique in each space.


In this old car concrete car park we designed this pop-up lighting experience.

Decorative lighting pieces suspended of racks and theatre style spotlights create shadows and hard accents

“We have used Sam to assist us with lighting calculations and modelling for some of our projects. Sam is extremely professional and always delivers on the timeframes set.”

Richard Thorburn - ECC